The FIXX ID, named in honor of Jim Fixx, was the first style of Road ID that ROAD iD offered. The front can be laser engraved with one of over 200 images. The back gets laser engraved with your emergency contact information. It is similar to the popular military dog tag, but a heck of a lot nicer looking. This trusty old dog comes with a 27" chain and is available in High Polished Stainless Steel or Matte Black.