It's simple; we make certain that we offer the best possible product. ROADiD is the highest quality, toughest, most rugged, fashionable line of identification available. We are the only company to use laser engraving. This type of engraving enables us to achieve a superior quality of engraving. The laser technology makes very crisp and clean images on all of our ROADiDs (other companies typically use embossed or rotary engraving procedures that produce inferior images). We also use the highest quality stainless steel available. In addition, we are the only company that caters to the specific needs of athletes and active people. Our IDs are unique because we service unique individuals. You can count on us to be quality freaks and stand behind every product we sell. To our knowledge, no one is offering anything that compares to ROADiD.